Probably on the list of words ( and the combination of words ) that should be banned/omitted on a contextual ads campaign. I searched for these words on Google to find the recent murder-suicide of the family over the weekend, and here is the goldmine I found on Google News:
Well, there you have it. The keywords pick up a lot of books on the psychology of murder, so maybe this wasn’t an accident. If intent is involved in this campaign, I would question the taste.