And when we begin advertising a product, telling people that the product exists and that one should trade its money ( or other assets ) for it, many people have expectation that their hard work will show direct success. One of the biggest problems with measuring success is that in all honestly, other than revenue [...]
I was reading this CNN article of a woman whose husband has been searching for a new job for months. A quote that struck me instantly: Then an idea came to her: Why not make him stand out by starting a Web site devoted to helping him find a job? She used her tax refund [...]
Do not tell me that you haven’t been affected by this video. The advertising agency Arnold has done its job; it created a huge buzz with the whole campaign, and people are loving it! Even more proof of this ad’s success, there are a bunch of people who are reacting negatively to the ad. People [...]
An very nice little tidbit by Andrew Goodman on Traffick about how PR can hurt your business. He pokes fun at the quote made by Brandon Flowers of The Killers on the band would soon be bigger than U2. Here is the interview of the Killers where the controversy took place. The quote is tamer [...]